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AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/4deac13b-d736-4d26-9039-5f61e49d2d5e/PrideKey-Queer-1-1080x1080.png Work - AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/5abff993-e1ad-4da1-bbb7-b0a4ad49dc66/PrideKey-Queer-2-1080x1080.png Work - AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/72a41d68-832d-4c88-aaff-8b721b9dc16f/PrideKey-Trans-1-1080x1080.png Work - AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/99b35ac4-f020-48e0-87fd-f154c43a5516/PrideKey-Trans-2-1080x1080.png Work - AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/8a6cea32-feb7-428b-b1b4-bff6a50376af/PrideKey-TwoSpirit-1-1080x1080.png Work - AnyKey Pride https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/6b7e3a78-e868-45ce-b5ba-dc4b75436e79/PrideKey-TwoSpirit-2-1080x1080.png Work - AnyKey Pride https://www.megsiegal.com/work/biz-lab monthly 0.5 2020-03-14 https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583169710143-GY1YBS0EUYVOSW31NMXN/media-audience-books-2-1280x960.png Work - Public Radio BizLab - First of Its Kind: Opportunity Report The output of our collaborative analysis was just as overwhelming in volume as the response from the audience. Though many WBUR staffers had joined the research team, there were others who had only a passing knowledge of the project. To ensure that this deep understanding of the audience would be shared by all employees and affiliates of the organization, we published a 160-page "Opportunity Report" book that encapsulated the extensive findings from the study and offered a roadmap for future human-centered innovation. Download the Let's Talk Survey Opportunity Report https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583170260860-2ZG8TIM0KRMFK69MBTHV/audience-research-subpage-6.jpg Work - Public Radio BizLab - Innovation Workshop Building upon the research conducted by the station's journalists, BizLab organized a workshop for WBUR's management and outside collaborators to brainstorm new avenues for innovation. Distributing the books to participants ahead of time enabled our time together to be productive. By leading the group through empathy-building exercises and design prototyping sprints, BizLab and the workshop participants generated a portfolio of 20 unexplored opportunities for the station to begin testing. View the Opportunity Portfolio https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583174331246-J4YE9B2CZXW7R3ZTB8MM/1earworm.png Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583163984056-CUUZ5L182GK173M7YJKD/public-dashboard-subpage-1.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583165794724-5B6B8XQEJQRZ1CEGTD1C/experimental-podcast-subpage-2.png Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583174304736-8A9A49E6S1W1ZB1SX5OG/2lemonade+stand.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583161028012-LL7KGDP6CXEJP8QU5AKV/3whinedine.JPG Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583163981691-41FKA2CR0ZGYT329Y2JJ/public-dashboard-subpage-2.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583165794458-GW1DAN0E7QDYORFHPBE2/experimental-podcast-subpage-3.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583161018889-3ULUXICB85QDX18NCANW/4listener-types.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583163984427-D73ILAR44NCN02F8J815/public-dashboard-subpage-3.png Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583165795172-N7V9LTH57A9BUTSH22P6/experimental-podcast-subpage-4.jpg Work - Public Radio BizLab https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583163987480-1ZUMUC20P8RW43YQEEBB/public-dashboard-subpage-4.gif Work - Public Radio BizLab https://www.megsiegal.com/work/measurabl monthly 0.5 2020-03-11 https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583174733103-ELYXE084Z26BHT0QOQ3R/Measurabl+Logo+1024x768-01.png Work - Measurabl Team: Anthony Shea & Nathan Laver https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582924651309-A8654ZVBEN7FJUDKAHR4/susty-champs-floater.png Work - Measurabl https://www.megsiegal.com/work/anykey monthly 0.5 2021-11-03 https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582828696515-HDNU69FWGVN0ER900PWQ/Booth+Photo+Feb+2020.jpg Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582827828299-JOC1YVBG8NAN465ABLCQ/anykey.png Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582830005928-WTDF52630JC4JYGCSJCZ/AnyKey+Logo+Color.jpg Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1584050216534-J2SHR39LLZJKKEZVW2FX/postcard-2.jpg Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582830023823-S1BHCFILCAKD3M9G262M/AnyKey+Secondary+Color.jpg Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1584050216589-WAR1F80QYD7GCIR3PFYU/postcard-1.jpg Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1584050407315-SZX5QY5FLC843RDFHUSM/GLFH-social-v2.png Work - AnyKey Glow Up https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1584050512966-9XPUMENFOC5KRQVBCUQK/Purple+tshirts.png Work - AnyKey Glow Up https://www.megsiegal.com/work/tony-hawk monthly 0.5 2020-03-11 https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583091255630-6F3V5AR0V7A1444YRV5R/activision1.png Work - Tony Hawk's Proving Ground https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583091256067-XX31ZI1ZU2KJEFYFFX6J/activision2.png Work - Tony Hawk's Proving Ground https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583091255726-AV3SDWRPDWAXAX0NLRMJ/activision3.png Work - Tony Hawk's Proving Ground https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583091255536-J6LQIM3XPYVBAM3SMK2U/activision4.png Work - Tony Hawk's Proving Ground https://www.megsiegal.com/work/truth monthly 0.5 2020-03-11 https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583427814650-59A9GOAAW52ATCAO8QEA/flavor-monsters-header-downloa_292898.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1582907767159-S4H8PSEX5F9I4IAP3ULC/MenthLab_BlitzManifest.jpg Work - truth® - MenthLab In October 2011, MenthLab united 45 designers, health experts, entertainers, entrepreneurs, and community activists in Detroit for a 5 day Future Blitz of creative immersion designed to address the scourge of menthol cigarettes in urban communities. Each day resulted in the creation of music, fashion, and games addressing the Blitz challenge of disrupting the tobacco marketing cycle and reaching vulnerable teen markets with the truth about tobacco and menthol. From the Blitz, a portfolio of 14 little bets emerged that could disrupt menthol’s attack on young African Americans. This event was my first experience participating in a multi-day design thinking workshop, starting with empathy and ending by collaborating back at the agency with a local team of Detroit musicians and artists led by Mike Ellison to try and launch a Detroit-specific version of the truth® tour. Fast Company Article https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583932201826-BSEOVZP1L4WSPR90NH97/Spheres2.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583511969109-2BM7QGET6TLNRDJUIW08/BTD-ipad-1024x768.png Work - truth® 2009 • Big Tobacco Disease 90% of lung cancer comes from Big Tobacco’s products, so in the Summer of 2009 we petitioned to rename it Big Tobacco Disease (BTD). We collected over 90,000 signatures from kids through online tools and in person sign our "BTD petition t-shirts" at the Vans Warped Tour. While the medical profession may not recognize the term "Big Tobacco Disease", those 90,000 kids did. https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583512244970-87MG7A875C8JLWOY1SXE/tour_1.jpg Work - truth® truth tour Every summer, orange truth trucks travel across the nation stopping at some of the biggest hot spots like the Vans Warped Tour, Tony Hawk’s Birdhouse, Six Flags, and gaming events like Comic Con, Gen Con, and Dragon Con. The truth event facilitators are known as “Tour Riders”, employees who are typically in their 20s and travel with the tour. Tour Riders are able to connect with over 700,000 teens at popular summer events every year. It's a paid, highly competitive position — Legacy receives upwards of 1,000 applications for 14 positions and hires people based partly on their passion for smoking prevention, as determined by videos submitted with their applications. As fellow youths, tour riders can easily engage young people one-on-one; these interactions between tour riders and visitors as an important success story for truth. Our job at the agency was to refresh the tool kit for tour riders with games, free handouts like clothing, and thematic staging and also create the digital assets that drove the public to these events through social media and ticket contests. https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583513705103-6ELONYZ8HBF78L6UL6J3/digital1.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583517742502-LUFVY2Q6EDVMGAI60J8I/found.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583157987870-B2R0BY46RK9IW17OYM69/2189_0279.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583514977907-1SBZ8TV8NRH2BWAAAKB0/Fair-Enough-web-1.png Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583591372300-4XOEMELQ4X4AT3D40VZ4/00+crazyworld.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583594619372-RS8MW8J7KMNBAM7OB4TL/ddd_00.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583602192081-CLJ78KD3Q7SKZ5DYJ9TH/Connect+web+7.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583158022686-GG188MLBVD4IM7M9UUUD/emmys2008.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583514977440-06OEZ76V90SP1RJGLBYF/Fair-Enough-web-2.png Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583588051713-6KPAEBE7O57PP5ECFI54/OrangeCurtain01.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583591371616-UUSJLDP9MR1PF269X390/01_homepage.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583594620044-RY3FILQKR2TVWO2D7X87/ddd_01.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583596909554-O79EAXPD1NB3FK6TA0LM/Seek+web+1.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583600878172-VSWY6JW9LTB6S97IV499/infect.mac1_o.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583602314268-O1Y5Y4PQYXDU6W1S0HEC/Connect+web+3.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583158171461-BDPVY15I5T0CKR2F6Y17/IMG_0004.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583514977585-SZ5H71EOLS5DSWDQIXC0/Fair-Enough-web-5.png Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583588052280-HU7WE14CYG3DJ8O03ULD/OrangeCurtain02.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583591371411-T6AWFWOQ4C1GY9502RED/02+facts.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583594620882-2YP6IAFKPNLALHCSARYC/ddd_02.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583596909629-841QNJDEU25B9RIX2H21/Seek+web+2.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583600878165-1C4E122SHHTYM1V0MD9N/infect.mac2_o.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583602314349-BLM3IHSP54A3G7OS4LLS/Connect+web+4.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583158170971-XM7O3VTDHP9CMG46Y2KO/IMG_0070.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583514976440-4KX3HHMFCYMTW7RLSN8S/Fair-Enough-web-6.png Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583588052325-SEJ5TUAA1XD52VAUBI0Z/OrangeCurtain03.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583591371583-H8C1718MUZU0HW4HYHJS/03+airtime.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583594620525-89K1ZILKF1D2Z571VVX7/ddd_03.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583596909793-MQC77F4ZDXVK38BBHMGC/Seek+web+4.jpg Work - truth® https://images.squarespace-cdn.com/content/v1/5e53e7908bf5a551ea77f0a9/1583600878150-AFG4JASPGQWPOX01Y9YM/infect.mac3_o.jpg Work - 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